中文 registration

September 1st open online registration

Noel Franus Managing Director, Franus Experience Design / Franus.com

Noel Franus is a researcher, strategist and experience designer focused on the early phases of product innovation, service design and public placemaking. Previously Noel served as VP/Director of Experience Design at Crispin Porter + Bogusky, where for six years he led innovation initiatives for American Express, Domino´s, Turkish Airlines, Aspen Dental, Best Buy, Microsoft and others. Noel also led the sonic interaction agency Sonic ID US+UK and in a prior life ran Carbon IQ, San Francisco’s first user experience consultancy. Today Noel serves as founder/executive director of P.ink, a nonprofit healthcare invention platform; and is visiting professor at Universidad Veritas in Costa Rica.

D1-02 Mapping the journey: telling new stories to solve old problems

Every organization creates "experiences" of some kind for its customers and constituents. Most of us, however, lack awareness of the weak points or untapped opportunities across those experiences—the moments that make up the entirety of our relationship with an organization. And these experience gaps can be fertile opportunities for innovation. In this workshop we'll explore the creation of journey maps to identify those opportunities and strategies for bringing them to life.

2016-11-17 Thursday 09:00 - 12:00

D3-08 Unlocking cultural tensions to clarify the brief and inspire new experiences

2016-11-19 Saturday 15:00-18:00

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