Rod Farmer is a Digital VP in the Sydney office. He leads McKinsey’s Digital Customer Experience and Design Centre of Excellence across Asia. Rod is a recognised thought-leader in human-centred design, customer experience and digital transformation. He also possesses deep expertise in multi-channel digital marketing, product design, and organisational capability development. Rod sits on the Board of Directors for SANE Australia – a leading Australian NFP that helps Australians affected by mental illness.