The Shanghai International Convention Center is located on the Binjiang Avenue in Pudong, across the river from the Bund buildings. Together with Oriental Pearl and Jinmao Tower, she forms a famous landscape in the Lujiazui area.
UXPA is the most influential industry organization in China. User Friendly Conference, as one of the sub-brands, has been ongoing for 15 years since 2004.
It is the biggest event in China and even the whole Asian Pacific Area in the user experience industry.
UXPA China provides a platform for enterprises to understand the user experience area, so that they can enhance the product user experience, and create greater value for their users.